Bing Shopping Needs a Brand
Wed, 06/30/2010 - 05:44 — Jinghao
Google's shopping website has a brand: Froogle.com. Bing Shopping on the other hand, is just another tab within bing.com. Arguably it is search related--but the focus on shopping is lost.
The solution for Bing is to develop a brand for its shopping website. Instead of bing.com/shopping, it should be Bling. Yes, that's right. Bling.com.
What do you think? The domain currently hosts ads so has no valuable use anyway.
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Why haven't you published anything recently? Great way to treat loyal readers like me.